Zeina Akkawi is a PR and Branding advisor and expert who educates clients on branding themselves and their businesses; why they should invest their time and money in this exercise; and how to implement branding processes correctly.
Zeina Akkawi, an accomplished female entrepreneur, boasts over 23 years of professional experience, specializing in crafting bespoke solutions in the Business world, managing diplomats and PR Government leads, PR & Marketing Campaigns and Partnerships for tourism bodies, luxury brands and corporate companies; in addition to events management and production. She carries a dynamic journey through various fields and sectors, where she has amassed invaluable expertise, consistently contributing to the success of diverse projects.
As an Entrepreneur, a PR Personnel and an Expert in the Marketing and Communications’ field; she worked hard on adding value to the community, educate new generation heroes and individual executives who are looking to brand their potentials, their companies and to become an icon in the society.
Be it the Co-Founder and Managing Director of PAZ Marketing for the past 16 years; a family business specialized in different Marketing Services established in year 2007; she had built a strong reputation and was named “The Queen of the .Coms” due to working with the top names in the E-commerce industry such as Souq.com, Cobbone, and others; and was involved in the final acquisition of Souq.com by Amazon.
Post obtaining her bachelor’s degree in Communication Management in year 2000 from the American University in Dubai; a Public Relations degree from Burson-Marsteller University in year 2005; and an MA in Integrated Digital Marketing from Middle Sex University in year 2009; Zeina managed to handle managerial roles in many entities around the Gulf Region, handling major key projects for Government Entities, working as a Marketing Manager for Dubai Shopping Festival, Dubai Tourism, Emirates Airline and Investments Companies.
She managed to shift her career to work and enter the world of politics, handling campaigns that revolves around rebuilding IRAQ in year 2004 via strategizing, implementing and running campaigns that taps around Democracy, Elections, and Anti-Terrorism; educating the Iraqi population the codes of democracy. She had then extended her career to manage a Marketing Directors’ role for “Bentley Motors” in mid-2005 that exposed her to a lot of decision makers and players in the region.
2007; was a turning point in her life where she had decided to start her own PR firm (PAZ Marketing Management); which is one of the leading companies in UAE today; with young and dynamic team in PR, Events, Marketing, Alliances and Partnerships.
In year 2020, PAZ collaborated with prominent companies in Saudi Arabia to serve Executives and streamline their work as Entrepreneurs, Investors and Business Owners; in addition to event implementation and profiling businesses. Zeina had also extended the company’s collaborations with one of the biggest Digital Agencies in China Shanghai “Marketing To China” and with 5W PR in NYC in the same year.
In year 2021, PAZ Marketing partnered with Seamless Productions as one entity, to start serving companies with the best event concepts and productions between UAE and Saudi Arabia.
Zeina’s path involved a lot of participations in many leading forums and conferences were she hosted a lot of speakers and government personnels; and as a speaker herself.
Be it a member of the Female Network and a part of the Arab Women Business Council; Zeina is proud and satisfied to perform a vital role in supporting a lot of companies who are looking for provisions from other organizations that care to play part in many CSR initiatives locally and regionally.
